Privacy Policy

Shalby respect your right to privacy. This Privacy Policy sets out details of the information that Shalby may collect from you and how Shalby may use that information. This Privacy Policy should be read alongside, and in addition to, the Terms and the Cookies Policy. Please read this Privacy Policy carefully. Unless otherwise defined in this Privacy Policy, terms used have the same meaning as in the Terms.

About Us

  • In this Privacy Policy, references to "we" or "us" are to Shalby Limited, a company registered under the Companies Act 1956 and having its registered office at Shalby Hospitals, Opposite Karnavati Club, SG Highway, Ahmedabad, Gujarat-380015 (hereinafter referred to as “Shalby” or “Partner”) which expression shall, unless repugnant to the context or meaning thereof, be deemed to mean and include its successors and assigns) who will be the controller of any personal data processed as described in this Privacy Policy.
  • If you have any questions about the terms of this policy please click on "support", which can be found on the Website.

Utilization of Website and Online Course Content

  • This Privacy Policy applies only to your use of the Website and Online Courses and Content. Partner Institutions who provide the Online Courses and Content or other linking sites found on the Website may also gather information and you should consult those other parties’ privacy policies as appropriate and applicable.

Assimilation of Information

  • When you access the Website via any means, use the Online Courses and Content, register or post notes, assignments or other material, respond to or participate in any survey or questionnaire sent to you by us, provide comments via the support button, or make a purchase through the Website, Shalby may collect, store and use certain of your personal information in line with this policy. Shalby may also ask you for information when you report a problem with the Website or the Online Courses and Content.
  • To register or make a purchase on the Website, Shalby ask for your name and email address. As part of your Learner profile you may also provide your location and other information that will help other learners get to know you and help us to tailor the service to suit you. Shalby may also ask you about your gender and educational history or qualifications in order to understand more about you (responding to these questions will always be optional, however). Shalby will also store the results of your assessments relating to Online Courses and Content. When you make a purchase, our payment service provider, will also collect and process your credit card or other payment details. If you contact us, Shalby may also keep a record of that correspondence.
  • Shalby may also collect data relating to your visits to the Website that cannot identify you but records your use of our Website and Online Courses and Content including, for example, details of how long you have used the Website and the Online Courses and Content for.
  • Shalby may also collect your computer’s IP address in order to help us tailor the service to your location.
  • If you elect to verify your identity through our Website, our identity verification partner will receive directly from you, process and store your personal information and identity documentation for this purpose. Our identity verification partner may store your information for a maximum of 5 days for the sole purpose of resolving user support issues. Upon successful verification of your identity, Shalby will store only the name given on your identification documentation; if you participate in a credit bearing course or Program, Shalby may share the confirmation that Shalby have received from our provider with the relevant course provider or accrediting organisation to allow you to receive credit.
  • Finally, Shalby may receive information about you from third parties (such as credit reference agencies) who are legally entitled to disclose that information.

You Confirm: -

  • By accessing the Website via any means, using the Online Courses and Content, registering or posting notes, assignments or other material, providing comments via the support button, or making a purchase via the Website, you agree that your personal information may be collected, stored, used and shared by us and our partners, course and content providers, or third parties Shalby work with, for any of the following purposes:
    • (a) to provide, maintain, protect and improve the quality of the Website and the Online Courses and Content Shalby offer, including by conducting anonymised market research, and to protect us and our users;
    • (b) to provide you with a personalised browsing experience when using the Website;
    • (c) to fulfil any contractual agreements between you and us;
    • (d) if you have paid to take part in an Online Course, to send you details of our other products and services which Shalby think may interest you, unless you opt out as described at paragraph 9.1(c) below. You can control your email preferences on the settings page;
    • (e) to tailor our advertising on social media to your use of the Website;
    • (f) to manage your Learner account that you hold with us;
    • (g) to allow you to use the full range of features on or via our Website;
    • (h) to send you course-specific email notifications and updates about Online Courses and Content you are enrolled on;
    • (i) to comply with legal and regulatory requirements;
    • (j) to contact you occasionally in order to invite you to share your opinions and experiences of AMSL;
    • (k) to allow universities and other partner institutions that provide Online Courses or Content to perform academic research (as more fully set out in paragraph 11 below);
    • (l) if you are taking Online Content and Course for credit, certification and/or another formal recognition of learning (“Accreditation”), to allow the applicable university and/or other partner institution to monitor your progress and award you with the relevant Accreditation as required;
    • (m) to collect, moderate and present reviews and ratings of our Online Content and Courses to be published on our Website; and
    • (n) In order to provide third party goods or services available through our Website, including (but not limited to) confirmation of the Courses you have participated in and/or the award you have achieved as a result (if applicable) for accreditation or CPD purposes.
  • Shalby may use your email address to send you course notices and updates about our Services. You can control your email preferences on the settings page.
  • With your permission and/or where permitted by law, Shalby may also use your personal data for marketing purposes, which may include contacting you by email and/or telephone with information, news, and offers on the relevant Online Course and Content. You will not be sent any unlawful marketing or spam. Shalby will always work to fully protect your rights and comply with our obligations under the applicable laws, and you will always have the opportunity to opt-out.

Storage of Information

  • All information is stored on our secure servers. When you register, Shalby will ask you to choose a password which enables you to access the Online Courses and Content. You are responsible for keeping this password confidential. Shalby ask you not to share this password with anyone.
  • In addition, Shalby (or third parties acting on our behalf) may also store or process information that Shalby collect about you. Shalby have put in place technical and organisational security measures to prevent the loss or unauthorised access of your personal information. However, whilst Shalby have used our best efforts to ensure the security of your data, please be aware that Shalby cannot guarantee the security of information transmitted over the Internet.

Legal Basis for Processing your Information

  • Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which Shalby collect it.
  • However, Shalby will normally collect personal information from you only (i) where Shalby have your consent to do so, (ii) where Shalby need the personal information to perform a contract with you, or (iii) where the processing is in our legitimate interests and not overridden by your rights. In some cases, Shalby may also have a legal obligation to collect personal information from you.
  • If Shalby ask you to provide personal information to comply with a legal requirement or to perform a contract with you, Shalby will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as the possible consequences if you do not provide your information).
  • Similarly, if Shalby collect and use your personal information in reliance on our legitimate interests (or those of any third party), Shalby will make clear to you at the relevant time what those legitimate interests are.

Disclosure of your Information

  • Shalby may disclose your personal information to third parties when permitted by law including:
    • (a) with your consent;
    • (b) to our suppliers in order for them to help us provide our services to you, this includes:
      • Universities and other partner institutions that provide Online Courses or Content;
      • Our provider of customer relationship management services (which allows us, for example, to send personalised email communications to you);
      • Our provider of file storage and management services if you email us directly;
      • Our payment services provider (as discussed at paragraph 3.2 above) when you make a purchase to process your payment;
      • Our identity verification partner (as discussed at paragraph 3.5 above) to verify your identity where you choose to select this option;
      • Our customer service software if you contact our support team; and
      • Our third party review and ratings partner, who assists us with collecting and moderating your review and rating of our Online Content and Courses; and
      • Providers of assessments and marking services when you sign-up for an assessment or submit a piece of work for marking.
      • These suppliers’ use of your personal data may be subject to their own privacy policies, which are available on their websites, and which Shalby suggest you familiarise yourself within the relevant circumstances set out above.
    • (c) If Shalby sell or buy any business or assets, in which case Shalby may disclose your information to the prospective seller or buyer of such business or assets, provided that they continue to use your information substantially in accordance with the terms of this Privacy Policy;
    • (d) If all, or substantially all of our assets, are acquired by a third party provided that they continue to use your information substantially in accordance with the terms of this Privacy Policy, in which case information held by us will be one of the transferred assets; and
    • (e) If Shalby are under a duty to disclose or share your information in order to comply with any legal obligation, or in order to enforce or apply our Terms and other agreements; or to protect our rights, property, or safety, our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Data Retention

  • Shalby retain personal information Shalby collect from you where Shalby have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).
  • When Shalby have no ongoing legitimate business need to process your personal information, Shalby will either delete or anonymised it or, if this is not possible (for example, because your personal information has been stored in backup archives), then Shalby will securely store your personal information and isolate it from any further processing until deletion is possible.

You’re Rights

  • You have the following data protection rights:
    • (a) You can edit your personal details via your profile page whenever you wish. Shalby maintain a procedure in order to help you confirm that your personal information remains correct and up-to-date or choose whether or not you wish to receive material from us or some of our partners.
    • (b) In addition, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided under the "Contacting Shalby Ltd" heading below.
    • (c) You may unsubscribe from certain email communications by following the Unsubscribe link in the email communication itself. You may also update your personal information by logging into the Website and visiting your Learner account page. You may also email us at [email protected] in order to access, correct, or update your personal information on our systems. Shalby will answer every email as promptly as possible.
    • (d) Similarly, if Shalby have collected and process your personal information on the basis of your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing Shalby conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
    • (e) If you have any privacy-related questions or unresolved problems, you may contact us using the information provided at paragraph 13 below.
    • (f) The Website may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies. Please check these policies before you submit any personal information to these websites.


  • The Website uses cookies to enhance your experience and to better understand how people use the Website. This may also include cookies from third party social media websites. Cookies are small files stored on your computer’s hard drive which are used to collect your personal information. Our Partner Institutions may also use cookies over which Shalby has no control. You may choose to refuse cookies but, if you do so, some of the functionality of the Website or Online Courses may no longer be available to you. You can change your cookies settings at any time by following the instructions below.
  • Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit Find out how to manage cookies on popular browsers:
    • Google Chrome
    • Microsoft Edge
    • Mozilla Firefox
    • Microsoft Internet Explorer


  • The universities and other partner institutions that provide Online Courses or Content on the Website carry out academic research as they are dependent on research funding in order to develop and provide Online Courses.
  • Your activities on an Online Course are shared with the course provider for academic research purposes. This includes the comments you make where you may disclose certain personal information about yourself.
  • Even though Shalby never associate your comments, information or other course activity with any of your public user profile information (such as name or profile picture) in the datasets Shalby share with the course provider, it may still be possible to identify you by (a) the content of your comments or (b) finding the actual comment on the Website and seeing the user associated with it; (c) matching pseudonymised identifiers to an individual. Shalby want you to feel comfortable sharing any comments with us and other Learners on the Website, and Shalby confirm that all our course providers who conduct research will never associate your comment or your activity with your user account by method (b) above and will always treat any personal data in strict accordance with applicable laws and the guidelines.
  • If a course provider wants to quote a comment you have made in their research, they will identify you and your account only for the purpose of obtaining your permission. The restriction against associating the existing datasets shared with the partner, with your user account is still not permitted in accordance with paragraph 11.3 above.

Links to Third Party Websites

  • When clicking on a link within a course step or in a course email, you will be taken to a third party website, the use of which has been arranged by and is the responsibility of the course providing organisation.
  • On this website you may be asked to submit some information about yourself. Please make sure you are familiar with the terms and conditions and privacy policy of the third party website before submitting your information.
  • The course providing organisation will only use your personal information for the purpose stated in the course and in accordance with the terms of the third party website.
  • Whether you follow a link in a course and submit your personal information or not, your course progress will in no way be affected. Nor will your course marks or profile.

Updating this Privacy Policy

  • Shalby may update or amend this Privacy Policy from time to time, to comply with law or to meet our changing business requirements. When Shalby update our Privacy Notice, Shalby will take appropriate measures to inform you, consistent with the significance of the changes Shalby make. Any updates or amendments will be posted on the Website. By continuing to access the Website, using the Online Courses and Content or providing content in connection with the Online Courses and Content, your access and use will be subject to these updates and amendments.

Contacting Shalby Academy

  • If you have any questions, comments or complaints about this Privacy Policy, please contact us using the details aforesaid Shalby Corporate Office with its Email: [email protected]